Chinanews.com Shanghai September 26 (Chen Jing, Shen Mengyao) - As the COVID-19 epidemic spreads around the world, modern services, especially hotels, have been hit like never before. How can the hotel industry gain new development after its recovery? How to seek transformation, and how practitioners adapt to the new normal have become topics of concern in the industry.

"Hotel Strategic Management and Marketing" and "International Iconic Service Ambassador Training Strategies" International Advanced Seminar was held on 26th, September. Scholars like Dr. Stowe Shoemaker, Dean of Hotel Management College in the University of Nevada, Las Vegas, share and discuss with senior managers of well-known hotels on the hotel management concepts and new talents training models.

Professor Wu Rui, vice president of Guangxi Foreign Languages College pointed out that deepening the integration of production and education is the most effective way to address the demand for talents in the service industry. Ye Yinzhong, president of SUCC, pointed out that in light of the new characteristics and requirements of the industry, more attention should be paid to cultivating students' global vision and professional ability.

Wang Yongming, vice president of Shanghai Donghu (Group) Co., Ltd., believes that facing unprecedented complexity and difficulties, hotels need to adjust strategy by putting strategic management into daily operation management; products types and service methods should be reconsidered to formulate appropriate marketing strategies, thus to find a way to survive, develop and grow in the ever-changing market environment.

On that day, experts, scholars and hotel practitioners focused on broadening international vision and cultivating high-end service talents in the hotel industry, so as to further promote the leapfrog development of modern service industry.

Wang Yongming said that with the development of social economy and the transformation and upgrading of the hotel industry, the hotel industry category and business format are changing, which objectively puts forward new requirements for professional talents’ vocational capabilities and innovative thinking. Wang Yongming held that "international iconic Service Ambassador training" is novel and breakthrough, which is conducive to the improvement of hotel strategic management and marketing level from the perspective of talents training.

In the view of Ye Yinzhong, President of SUCC, as a vocational college for training hotel talents, it is also facing the journey of building a new vision amidst changes. He pointed out: "We will pay more attention to the development of students' workplace stress tolerance, global vision and career skills; on the other hand, teachers in colleges and universities should have a more profound understanding of the industry situation and trends, be more closely connected with the industry to update ideas, expand thinking, and improve professional realm.

Zhang Donghao, a student majoring in hotel management at SUCC, said that the hotel industry, as the tertiary industry symbolizing internationalization degree, with profound connotation and technical depth, has special requirements for the comprehensive professional quality of the staff.

It is learned that in recent years, SUCC has established a deep industry and education integration with more than 30 international and domestic brand hotels. Such as establishing a strategic partnership with the world-famous Hotel Management School in University of Nevada, Las Vegas, establishing Shanghai Urban Construction Donghu Hotel Management School with Shanghai Donghu (Group) Co., LTD, and building an international iconic service ambassador talent training base with the goal of "Shanghai service" brand construction.

Professor Wu Rui has deep feelings about the integration of industry and education. He said bluntly that although deepening the integration of industry and education is the most effective way to address the talents demand in service industry, this mode has been stagnating in recent years. The vice President believes that only by broadening the talents cultivating mode and path, can the organic connection of education chain, talent chain, industrial chain and innovation chain be promoted, thus to vigorously promote the fundamental reform of industrial system and higher education system.